BIOGRAPHY

Haze Abu Idreese is a British photographer, videographer, creative/art director, and fashion brand consultant whose work merges technical mastery with an evocative visual narrative. Renowned for his sophisticated approach to image-making, Haze crafts powerful visual identities that balance precision, emotion, and timeless style.

While studying Photography at the University of East London, Haze launched HZV Studios in 2009—an early testament to his entrepreneurial vision and creative foresight. Since then, his international career has been defined by striking menswear campaigns, luxury e-commerce imagery, and editorial storytelling that redefines modern fashion aesthetics.

After earning his BA (Hons) in Photography in 2011, Haze collaborated with some of the most distinguished names in fashion and art, before co-founding TIRADE MAGAZINE (now TIRADE WORLD) in 2012. As Editor-in-Chief and Creative Art Director of the London-based biannual print title, he continues to oversee avant-garde editorials and global culture features distributed across major fashion capitals.

From 2016 to 2017, Haze served as Acting Picture Editor for SHOP Magazine, a global luxury-travel publication reaching over four million readers. Managing visual content across 50+ international editions, he honed his expertise in the luxury sector—developing a refined understanding of high-end consumer storytelling.

In 2017, Haze relocated to Brisbane, Australia, joining Culture Kings as Studio Manager and Image Creative Director, where he led the brand’s visual direction across campaign and e-commerce platforms. In 2020, he established H86 Studios, offering premium fashion photography to models, musicians, and forward-thinking brands. By 2024, he expanded his creative reach with another studio in Cairo—an interdisciplinary space providing full-scale creative solutions for regional and Gulf clients.

For Haze, photography is more than a craft—it’s an instrument of emotion, identity, and narrative. Whether directing global campaigns or curating bespoke visuals for emerging designers, he approaches each project with a commitment to authenticity, artistry, and detail.

Ready to elevate your visual story?

For international commissions, brand collaborations, and creative direction inquiries, connect with Haze Alieu at haze@hazeabuidreese.net

Follow his latest work on Instagram @hazeabuidreese and @h86studios, or visit www.hazeabuidreese.net to start the conversation.